“酷日本”不酷了，為什么舉日本全國之力推動“酷日本”戰(zhàn)略失敗了

Why is Cool Japan failing?

2025-02-25 嚴陵居士 8546 29 3 收藏糾錯&舉報

譯文簡介

“酷日本戰(zhàn)略”是日本政府為了在全球范圍內推廣日本的文化軟實力而制定的一項國策。目的在于從全球年輕一代中，培養(yǎng)更多的日本游戲迷和動漫迷。日本希望通過發(fā)展“新文化產業(yè)”，變“產品輸出”為“文化輸出”，推動日本經濟發(fā)展。然后在“轟轟烈烈”一番過后，檢視12年來的成果發(fā)現(xiàn)并不奏效。

正文翻譯

George Géal-Killy
Japan is my home

日本是我的家鄉(xiāng)

Because of lack of vision, lack of common sense, very poor knowledge of the international tourism market.

因為缺乏遠見和常識、而且對國際旅游市場知之甚少。

Cool Japan was based mainly on pleasing otaku like people. People who are interested in subcultures. As a result Japan advertised on clichés, niche markets and mass consumption. Which is a shame because Japan has so much more to offer. They didn't invest enough on what the average tourist wants/needs (affordable air ticket fares, public transportation, accommodation, adapted assistance, touristic attractions, interaction with the locals….) Not enough to become relevant in terms of mass tourism.

酷日本主要基于取悅像宅男和對亞文化感興趣的人。這就導致日本投放的廣告落入庸俗、面向小眾細分市場和大眾消費。這很遺憾，因為日本本該有更多更好的東西可以提供。他們沒有在普通游客想要/需要的東西上投入足夠的資金（負擔得起的機票價格、公共交通、住宿、適合的幫助、旅游景點、與當?shù)厝说幕印┛崛毡菊咴诖蟊娐糜畏矫鏇]有發(fā)揮重要作用。

The subcultures they based their communication on are usually not seen so positively in Japan. Thus it's only common sense that they don't federate more than that abroad.

他們所基于的亞文化在日本通常不被如此積極地看待。因此，他們不會在國外聯(lián)合起來，這只是常識。

The tendency worldwide for the average tourist is quality tourism and authenticity. The price/quality ratio is very important. But in Japan the service level is not worth the money paid for it. Especially for accommodation and cultural activities. No need to cross the world to simply go shopping.

對普通游客來說，全球流行趨勢是旅游的優(yōu)質性和旅游景點的真實性。性價比非常重要。但在日本，其服務水平和游客的消費無法匹配。尤其是在住宿和文化活動方面。我們不需要跨越世界去購物。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

As a result, only those who already have some vested interests in Japan and those close by like the Koreans and Chinese, bother to make the trip.

因此，只有那些已經在日本擁有既得利益的人，以及韓國人，中國人等附近國家的人，才會愿意前往日本。

For the others, they'd rather go to Thailand, Malaysia, China etc…. or elsewhere in the world.

對于其他人來說，他們寧愿選擇去泰國、馬來西亞、中國等旅游目的地……或者去世界其他地方。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

And as usual Japan failed to take the globalization train wagon.

而日本一如既往地未能搭上全球化列車。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

The last Terrie's take issue describes perfectly the process of how Japan loses market shares because of that. And it's a often the same scenario.

Terrie先生的最后一個觀點完美地描述了日本因此失去市場份額的過程。而且這種情況經常發(fā)生。

TT-927 (Tourism Edition) - How JTB Lost Control of Japan's Inbound Hotels Business - Terrie Lloyd

TT-927旅游版-JTB如何失去對日本入境酒店業(yè)務的控制-Terrie Lloyd
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

Cool Japan is not a failure. It was simply totally misguided to believe that it was the right strategy to make Japan attractive to the world.

酷日本不能算一種失敗。但把該政策當成維持日本對世界吸引力的唯一正確戰(zhàn)略是完全錯誤的。

Randall Weatherall
Because it encourages people to go there as the main point.

因為該政策的主要目的在于鼓勵人們去日本（旅游消費）。

A usual ticket to Japan will be anywhere from 1000USD to 1800USD unless you live in Asia already; the people they are advertising to typically do not have the kind of money for that ticket, let alone for the money for the inflated hotel costs, travel, and goddies they are being convinced to buy.

除非你住在亞洲，否則前往日本的機票價格通常為1000美元到1800美元；他們廣告的目標人群通常沒有那么多預算來購買機票，更不用說支付高昂的酒店費用、旅游支出和購買那些吹的神乎其神的商品了。

I know my answer is simple, but even more simply: wrong message to the wrong audience.

我知道我的答案很簡單，但更直白的說：這一政策向錯誤的受眾傳達了錯誤的理念。

Advertise the buying of Japanese products or viewing of Japanese media (offering translations of popular channels and news outlets would help) to make a more general audience open to the idea of even paying attention to the country. Instead, it is a push for tourism in a very hard-to-reach place (expensive=difficult in this sense).

宣傳購買日本產品或觀看日本媒體（通過提供熱門頻道和新聞媒體的翻譯會有所幫助），讓更多的受眾愿意關注這個國家。而不是相反去推動旅游產業(yè)，要知道日本作為旅游目的地是一個難以到達的地方（在某種意義上昂貴意味著困難）

??????
Deep enthusiast of Japan

深愛日本

There's one part of Cool Japan Fund Inc. that has failed for sure.

Cool Japan Fund Inc（酷日本基金作為實體運作的公司）。某一部分已經明確失敗了。

In early 2015, Sky Perfect JSAT Corporation and Cool Japan Fund established a company called Wakuwaku Japan Corporation with Cool Japan holding 40% of the shares.

2015年初，Sky Perfect JSAT Corporation和Cool Japan Fund成立了一家名為哇酷哇酷日本的公司，Cool Japan持有40%的股份。

This was to expand the TV channel called Wakuwaku Japan TV that had launched exclusively in Indonesia in 2014. The Japanese government had allocated funds amounting to 15.5 billion yen (or approximately US $126.17 million) to finance the channel. [1]

這是為了擴大2014年在印度尼西亞獨家推出的名為哇酷哇酷日本TV的電視頻道。日本政府已撥款155億日元（約合1.2617 億美元）為該頻道提供資金。[1]

Cool Japan Fund made investments in partnership with Sky Perfect JSAT to spread Japanese entertainment media outside Japan.

Cool Japan Fund與Sky Perfect JSAT合作進行投資，將日本娛樂傳媒推廣到日本境外。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

Here’s Cool Japan Fund's article in this regard: Projects Report Vol.2| Our Practice where they have boasted a lot.

以下是Cool Japan Fund在這方面的宣傳報道：Projects Report Vol.2| Our Practice，他們在其中大肆吹噓。

They had actually made a press release in March 2015 providing all their details including their aims and obxtives. You can access the full document here : WakuwakuJapan.pdf

他們實際上在2015年3月發(fā)布了一份新聞稿，提供了包括目標和目的在內的所有細節(jié)。您可以在此處訪問完整文檔：WakuwakuJapan.pdf

On top of that, they could reach to mostly smaller Asian countries like Sri Lanka, Singapore, Myanmar, Taiwan, Mongolia.

除此之外，他們的信號可以覆蓋大多數(shù)亞洲小國和地區(qū)，如斯里蘭卡、新加坡、緬甸、臺灣（地區(qū)）、蒙古。

One thing that severely surprised and personally agitated me a lot is that, they could launch in Sri Lanka and Myanmar which are India's neighboring countries and a smaller market, but couldn't launch in India.

有一件事讓我感到非常驚訝和惱火，那就是他們可以在斯里蘭卡和緬甸推出服務，這兩個國家是印度的鄰國，市場較小，卻無法在印度這個大市場推出同樣的服務。

Their aim of expanding to 22 countries has been a crashing failure. I asked one friend in Japan who has contacts with someone working in WWJ Corp, and got to know that the company is facing some internal issues.

他們擴展到22個國家的目標徹底失敗了。我問了一位在日本的朋友，他與WWJ Corp的工作人員有聯(lián)系，了解到該公司正面臨一些內部問題。

Instead of trying to expand to other nations, they thought of “doubling” the carriage via OTT (live streaming) in existing countries. (WAKUWAKU JAPAN doubles carriage in Vietnam with 2 OTT platforms & increases Vietnamese subtitling to 100% from January 1, 2019).

他們沒有嘗試吧把服務擴展到其他國家，而是考慮通過OTT（流媒體直播）在現(xiàn)有國家“倍增”傳輸量。（WAKUWAKU JAPAN通過2個OTT流媒體平臺將越南的電視傳輸量翻了一番，并從2019年1月1日起提供越南語字幕）。

But they forgot to understand that they can use this OTT streaming to easily expand to other nations. Especially nations like USA, India, Brazil and Germany have a large and growing OTT & Digital/Internet TV industry. (Indian OTT market to reach $5 billion in size by 2023, says BCG report).

但他們似乎忘記了，他們可以利用這種OTT流媒體把服務輕松擴展到其他國家。尤其是美國、印度、巴西和德國等國家，其OTT 和數(shù)字/互聯(lián)網電視行業(yè)規(guī)模龐大且不斷增長。（BCG報告稱，到2023年，印度OTT市場規(guī)模將達到50億美元）。

But Cool Japan Fund and Wakuwaku Japan Corporation failed to understand the international markets. They failed to promote and expand Japanese entertainment to more number of viewers. This is in turn failure on part of not only Cool Japan, but also Sky Perfect JSAT, Japanese TV studios and also the Japanese government's lack of interest in promoting Japanese entertainment.

但Cool Japan Fund和Wakuwaku Japan Corporation未能了解國際市場。他們未能向更多觀眾推廣和擴大日本娛樂。這不僅是Cool Japan的失敗，也是Sky Perfect JSAT、日本電視工作室的失敗，更是日本政府對推廣日本娛樂產業(yè)缺乏興趣的失敗。

This indifferent and careless attitude of Japanese Corporations is the reason why the entertainment and media industry is falling behind Korean and American ones. No wonder why Korean entertainment and American entertainment have more popularity and viewership; it's because those countries know how to tap international markets and promote properly.

日本公司這種冷漠和漫不經心的態(tài)度是其娛樂和媒體行業(yè)落后于韓國和美國的原因。難怪韓國娛樂和美國娛樂更受歡迎、收視率更高；因為這些國家知道如何開拓國際市場并進行適當?shù)耐茝V。

upxe: Wakuwaku Japan ceased its international operations on 31st March 2022. This project is thus marked as closed unsuccessful.

更新：哇酷哇酷日本于2022年3月31日停止了其國際業(yè)務。最后，該項目被標記為因業(yè)務失敗而關閉。

Footnotes
[1] Japanese TV Program Channel WakuWaku Japan is Ready to Air This Month
[2] How to Watch | WAKUWAKU JAPAN

腳注，資料來源

Earl Kinmonth
The LDP leadership is NOT old in comparative terms. Is 63. Trump is 71. His competition was Clinton age 70 and Sanders age 76. Both the US House and US Senate are very seniority based.

對比來看，自民黨高層并不老。他63歲。特朗普71歲。他的競爭對手是70歲的克林頓和76歲的桑德斯。美國眾議院和參議院都是以資歷為基礎的。

But, this is actually irrelevant because the LDP does not run the Japan Cool program and elected politicians are far less powerful than the bureaucracy.

但這實際上無關緊要，因為自民黨不親自運作“日本酷計劃”，民選政治家的權力遠不如官僚機構。

In 2009 the DPJ ran on a platform that emphasized taking back power from the bureaucracy. It tried and failed.

2009年，民主黨以強調從官僚機構奪回權力為競選目標。它嘗試過，但失敗了。

The average age of bureaucrats, the people who really run this country, is relatively low because the customary retirement age is in the fifty range. The figureheads who front for organizations in Japan may be on the high side of the curve but the locus of power in Japanese organizations tends to be in the middle ranks who are considerably young then the nominal heads.

官僚，即真正管理這個國家的人員，平均年齡相對較低，因為慣例上退休年齡在50歲左右。日本政府組織的名義領袖可能處于年齡曲線的頂部，但日本政府組織的權力中心往往在中層，他們比名義上的領導人年輕得多。

An argument based on age is specious in this context.

在這種情況下，基于年齡的論點是似是而非的。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

The Japan Cool program was not set up to promote tourism. It can’t fail at a task it does not have.

“日本酷計劃”的設立不是為了促進旅游業(yè)。它不可能在它不曾預設的目標任務上失敗。

“Cool Japan Fund was founded in November 2013 as a public-private fund with the aim of supporting and promoting the development of demand overseas for excellent Japanese products and services. Cool Japan Fund aims to commercialize the “Cool Japan” and increase overseas demand by providing risk capital for businesses across a variety of areas, including media & content, food & services, and fashion & lifestyle.”

“Cool Japan Fund成立于2013年11月，是一家公私合營基金，旨在支持和促進海外對優(yōu)質日本產品和服務的需求發(fā)展。Cool Japan Fund通過為媒體和內容、食品和服務以及時尚和生活方式等各個領域的企業(yè)提供風險資本，將“Cool Japan”商業(yè)化并增加海外需求?！?/b>
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

0

What is Cool Japan Fund?

什么是 Cool Japan Fund？
0

An argument can be made that the CJF has failed in its nominal task, but that is a question separate from the promotion of tourism.

可以說CJF未能完成其在名義上的任務，但這與旅游業(yè)的推廣無關。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

0

That the tourists who come to Japan are predominantly from other Asian countries does not strike me as a failure. I would think that the whole point of tourism from our side is to make money and money is money whether it is pounds, dollars, or yuan.

我并不認為日本游客主要來自其他亞洲國家是一種失敗。從我們的視角來看，旅游業(yè)的全部意義在于賺錢，無論是英鎊、美元還是人民幣，錢就是錢。
0

While expensive airfares may deter people from outside the region, that is not something the JCF can do anything about. Further, the quoted amounts are on the high side. I just got back from Britain flying standard economy and paying the standard fare. The cost was roughly six hundred pounds. Presumably someone could come from Britain or continental European countries to Japan for about the same amount.

雖然昂貴的機票可能會阻止該地區(qū)以外的人前往，但這不是JCF可以避免的事情。機票報價確實偏高。我剛從英國回來，乘坐標準經濟艙，支付標準票價。費用大約為600英鎊。據推算，從英國或歐洲大陸國家前往日本的旅客花費大致相同的機票費用。
0

Speaking as a Japanese resident and citizen, I would be quite happy if Japan failed to attract more tourists. They make life very unpleasant in some areas and far too much of the employment associated with tourism is at the low end of the pay spectrum. Tourism as a quick economic fix allows policy makers to put off dealing with fundamental structural problems.

以日本居民的角度而言，即使日本無法吸引更多游客，我也會感到非常高興。游客使一些地區(qū)的生活變得非常不愉快，而且與旅游業(yè)相關的就業(yè)崗位中，大多數(shù)位于薪酬區(qū)間的低端。旅游業(yè)作為一種見效快的經濟解決方案，會使決策者推遲本該處理的結構性經濟問題。

0

評論翻譯

CE Iannuzzi
The Cool Japan campaign and the fund are not the same thing. As a propaganda campaign, Cool Japan has succeeded very well. The fund has probably invested in ventures that make no money, no surprise there.

Cool Japan活動和基金不是一回事。作為一項宣傳活動，Cool Japan取得了很大的成功。該基金可能投資了一些不賺錢的企業(yè)，這并不奇怪。

Akifumi Fuchiwaki
Knows Japanese
Well who watches NHK nowadays? Old folks maybe? the time this particular program is aired is a also badly targeted. who are they targeting? I personally avoid this channel due to their sketchy way of charging for “Broadcast Right”

懂日語
那么問題來了現(xiàn)在誰會看NHK呢？也許是老年人？節(jié)目播出的時間也沒有針對性。他們面向哪些群體？我個人盡可能不看這個頻道，因為他們針對“廣播權”的收費方式很粗糙

Hidesato Sakakibara
Studied at Japan
It is? t seems to be doing very well if you ask me. Akihabara is packed. There are countless foreigners who come to Japan just for Cool Japan. I see them myself. Whoever said it was "failing" doesn't know a thing.

在日本學習過
在我看來，該政策似乎效果很好。秋葉原人滿為患。無數(shù)外國人來到日本就是為了看Cool Japan。我親眼見過。說它“失敗”的人根本就不懂。

Love Jeju
Diploma in Travel & Toursim, IATA/UFTAA Foundation,Consultant Courses (Graduated 2020)
my answer might not be very much relevant to the question, but I think its relate to many other people,….I used to love Japan too much, I still do, but after I got into Kpop, I have been too much into South Korea more than Japan, I wanted to re-balance thing and to like Japan like Korea again, so I start listening to Jpop, but its seriously suck, the songs aren’t as good as Kpop, Mvs are made poorly and nothing compared to Kpop, Kpop MVs are made by professional and its obvious they have huge budget and paying more than the Japanese on creating MVs, in conclusion, Jpop is nothing compared to Kpop, and the hallyu wave was studied and done better than cool Japan, I think my experience can relate to many people in being into Korean pop culture more than Japan pop culture, but I hope Japan could improve and made a good content on cool Japan without losing touch with who they are and become so Westernized like Kpop and Korea

旅游與觀光文憑、IATA/UFTAA 基金會、顧問課程（2020年畢業(yè)）
我的回答可能與問題不太相關，但我認為它與許多其他人有關……我以前太愛日本了，現(xiàn)在仍然如此，但在我接觸Kpop之后，我對韓國的喜愛超過了對日本的喜愛，我想重新平衡一下，再次像喜歡韓國一樣喜歡日本，所以我又開始聽Jpop，但它真的很爛，歌曲不如Kpop好聽，MV制作得很差，與Kpop相比啥也不是，Kpop MV是由專業(yè)人士制作的，很明顯他們有超大的預算，在制作 MV上比日本人付出的更多，總之，Jpop與Kpop相比根本不算什么，韓流和日本相比，對酷炫的文化研究得更好，我想我的經歷可以與許多人產生共鳴，他們更喜歡韓國流行文化而不是日本流行文化，但我希望日本能夠改進提升，在酷日本上制作出好的內容，避免出現(xiàn)丟失自己文化身份，變得像韓國流行音樂，或者像韓國那樣西化的情況。

good luck

祝好運

Rikki-San
HMMm, that’s odd. Every inbound tourists mostly Caucasians descent that have met over the year in the country tells me they visit Japan for its culture, the food,tourist attraction places such as the natural hot bath places as the “onsens” everywhere in Japan. Not many tourists met and that I asked say they are-NOT- Otaku genre. We already have visitors surpassing 28 million and in order to accommodate them,we need to slowly expand inbounds number. Also did you know that they are many ‘low-priced” hotel chains across Japan that you can stay for as low as US$40~50 per night? And also, where in the world top cities such as N.Y., London, Madrid, Paris, that you can get a hot lunch for arounds $5~6 bucks any days? So taking your point in perspective, there are more than that. Lack of vision and lack of common sense? Well everyone is entitled to their opinion I guess but we are moving to welcome tourists visiting us slowly…

嗯，這很奇怪。一年來，每個入境游客（大多是白人）都告訴我，他們來日本是為了日本的文化、美食、旅游景點，比如日本各地的天然溫泉浴場和“溫泉”。我遇到的游客并不多，我問過的游客都說他們不是宅男。我們已經有超過2800萬的游客，為了容納他們，我們需要慢慢擴大入境人數(shù)。另外，你知道嗎，日本有很多“低價”連鎖酒店，每晚只需40至50美元就可以入?。窟€有，世界上哪些頂級城市，如紐約、倫敦、馬德里、巴黎，你可以花5至6美元左右吃一頓熱騰騰的午餐？所以從你的觀點來看，情況遠不止如此。缺乏遠見和常識？好吧，我想每個人都有權表達自己的意見，但我們正在慢慢地歡迎游客來訪……
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

George Géal-Killy
HMMm, that’s odd. Every inbound tourists mostly Caucasians descent that have met over the year in the country

嗯，這很奇怪。在這個國家一年內遇到的每個入境游客基本上都是白人。

Oh! And how many people are we talking? Do you seriously believe that the people you talk to are representative of anything? Well, the whole majority of people visiting Japan are not Caucasian but Asian for a start. Pop culture is part of the culture too. You can go check all those Caucasian who also made the trip to go to Akihabara, Harajuku etc….besides the topic was not about the reasons why someone might visit Japan but about Cool Japan. I let you check the different strategies of Cool Japan. Like for instance creating a special course in English in a Japanese university targeting otakus to attract more international students.

哦！我們在談論有多少游客人數(shù)嗎？你真的相信和你交談的人代表什么嗎？嗯，首先，訪問日本的大多數(shù)人不是白人，而是亞洲人。流行文化也是文化的一部分。你可以去看看那些也去過秋葉原、原宿等地的白人……此外，主題不是關于人們訪問日本的原因，而是關于酷日本。我讓你看看關于酷日本的不同策略。例如，在日本大學開設專門針對宅男的英語課程，以吸引更多國際學生。

We already have visitors surpassing 28 million

我們的游客總數(shù)已經超過2800萬

Which is nothing in the tourism world especially for a country with the potential of Japan.

這在旅游業(yè)中不算什么，尤其是對于日本這樣一個具有潛力的國家來說。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

Also did you know that they are many ‘low-priced” hotel chains across Japan that you can stay for as low as US$40~50 per night?

另外，您是否知道日本有許多“低價”連鎖酒店，每晚只需40至50美元？

Well at that price one stay in a 4 star hotel in Spain or Portugal so. Not in Paris, but the room will be of way better quality than one in Tokyo.

以這個價格，您可以住在西班牙或葡萄牙的四星級酒店。雖然不是在巴黎，但房間質量會比東京好得多。

And also, where in the world top cities such as N.Y., London, Madrid, Paris, that you can get a hot lunch for arounds $5~6 bucks any days?

此外，世界上哪些頂級城市，如紐約、倫敦、馬德里、巴黎，您可以花5至6美元左右在任意一天享用一頓熱騰騰的午餐？

See, you don't get it. Do you seriously believe that people go to a country to have a hot lunch at 5 USD? But to answer your question not only one can in all those cities if they know where to look, but they can in all countries where eating outside is part of the culture such as anywhere in Asia and Africa for a start. Then very easy in Latin America. And in several countries throughout Europe. So as you can see, no need to cross the world for that. Now about real foodies, for a same level same quality high end experience it's easier and cheaper in the cities you've mentioned. The only thing they can't compete with is Japanese food of course. Too bad that Japanese food is attractive only to a niche market. People are only interested in sushi, ramen etc….and no need to make the trip to Japan to get the real experience.

看，您不明白。您真的相信人們去一個國家旅游是為了花5美元吃一頓熱午餐嗎？直接回答您的問題，如果他們知道去哪里找，不僅可以在所有這些城市找到，而且可以在所有擁有外出就餐文化的國家找到，例如亞洲和非洲的任何地方。在拉丁美洲也很容易。包括歐洲的一些國家也可以。所以正如您所見，無需為此跨越世界專門去日本體驗。現(xiàn)在說說真正的美食家，對于同等水平、同等質量的高端體驗，在您提到的城市中更容易、更便宜獲取，他們唯一無法與之競爭的當然是日本料理?？上毡玖侠碇粚π”娛袌鲇形?。人們只對壽司、拉面等感興趣……而且不需要去日本旅行就能獲得類似的體驗。

but we are moving to welcome tourists visiting us slowly…

但我們正在慢慢地地歡迎游客來訪……

Except that it's not what the government has in plan. They constantly say how they want to turn Japan into a top touristy destination. And they don't say slowly.

只是這不是政府的計劃。他們不斷說他們想把日本變成一個頂級旅游目的地。他們沒有說慢慢來。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處

Anthony Kissel
He’s a very good example why Japan is failing

他是一個很好的例子，說明為什么日本正在經歷失敗

Anthony Kissel
Visitors who want to stay in $40 hotel rooms and eat $5 lunches are not high-class, I guess Japan wants to attract mainly people from poorer countries with your strategy?

那些想住在40美元的酒店房間、吃5美元午餐的游客不是高端人士，我猜日本想通過你的策略吸引來自較貧窮國家的人？

In France, Germany, and other Europeans countries, Japan’s image isn’t very good anymore. Fukushima and Japan’s provocation of their neighbours (Yasukuni shrine etc.) are not taken lightly by them.

在法國、德國和其他歐洲國家，日本的形象已經不太好了。福島和日本對鄰國的挑釁（靖國神社等）對他們來說并不是小事。

Only “strange” people go to Japan because of this image.

只有“奇怪”的人因為這種印象而去日本。

As for cheap hotels, I especially recommend the “APA” hotel chain. They have some very “interesting” free books for you in their rooms!

至于廉價酒店，我特別推薦“APA”連鎖酒店。他們的房間里有一些非常“有趣”的免費書籍供您閱讀！

Jimmy Huang
One theme I find that is being repeated again and again with regards to Japan and the role it wants to play in the world is that Japan always reserve its best for domestic consumption, while it offers its second rate goods to the rest of the world. There is a large number of people here in Taiwan as well as China and Hong Kong that frequently make shopping trips to Japan. They are not coming to Japan to buy uniquely traditional Japanese things like kimonos, bamboo fans or the like. They are coming to buy electronic goods, dry goods and other stuffs for everyday consumption. Japanese companies offers similar goods in their countries for sale but they are usually third rate. A lot of them simply contract manufacturers in China and southeast Asia to make generic products of low quality and slap on the Japanese company’s mark on them and sell them in Asian countries. However they are of lower quality and people there realize that if you really want to buy high quality, Japanese designed products with stringent Japanese specifications, you have to buy them in Japan. Korean and increasingly Chinese manufacturers are doing the exact opposite and found much success in the world market. Meanwhile, Japanese companies are losing their market shares and tarnishing their brand good will they have worked hard to build from the 1960’s to the 1980’s.

我發(fā)現(xiàn)，關于日本及其在世界上想要扮演的角色的這個主題一再重復，那就是日本總是將最好的產品留給國內消費，而將二流產品提供給世界其他地區(qū)。臺灣（地區(qū)）、中國和香港（特區(qū)）有大量人經常去日本購物。他們來日本不是為了購買和服、竹扇等獨特的日本傳統(tǒng)物品。他們來日本是為了購買電子產品、干貨和其他日常消費品。日本公司在本國銷售類似產品，但這些產品通常是三流的。他們中的許多人只是與中國和東南亞的制造商簽訂合同，制造低質量的通用產品，然后貼上日本公司的標簽，在亞洲國家銷售。顯然，這些產品的質量較低，那里的人們意識到，如果你真的想購買高質量、日本設計的產品，并符合嚴格的日本規(guī)格，你就必須在日本購買。現(xiàn)在韓國和越來越多的中國制造商正采取完全相反的做法，并在世界市場上取得了巨大的成功。與此同時，日本公司正在失去市場份額，玷污他們從20世紀60年代到80年代努力打造的品牌聲譽。

George Géal-Killy
Japan always reserve its best for domestic consumption, while it offers its second rate goods to the rest of the world.

日本總是把最好的產品留給國內消費，而向世界其他國家提供二流產品。

Do you have examples? Everyone who can afford it consumes imported goods in Japan for Japanese goods are of lower quality. It starts by everything you can find in a home, to clothing, food (if not Japanese) and Japan lost her leadership in everything high tech justly because of this lack of vision.

你有例子嗎？每個買得起的人都會在日本消費進口商品，因為日本商品質量較差。從家里能找到的所有東西開始，到衣服、食物（如果不是日本的），日本因為缺乏遠見而失去了在高科技領域的領導地位。

China and Korea are not, the rest of the world.

中國和韓國不是這樣，世界其他國家也不是。

Japan did exactly the same that China is doing right now. Copy stuff from the West with poorer quality to sell them at a bargain. That's how the economic boom happened. Then like China now they tried to innovate, but unlike China and Korea they cannot think further than the Japanese market. Which cost them to lose their leadership in almost every field where they were the reference. Worse, the markets where they are indeed still relevant are not controlled by them abroad because they didn't think foreigners would be interested in their products. Worse because of the educational system they have a hard time to create generations of innovative people. There is no Japanese start up relevant at the global scale.

日本和中國現(xiàn)在的做法一模一樣。從西方復制質量較差的產品，然后低價出售。經濟繁榮就是這樣發(fā)生的。然后，就像現(xiàn)在的中國一樣，他們試圖創(chuàng)新，但與中國和韓國不同，他們的眼光并未超越日本市場。這使他們在幾乎所有具有參考價值的領域都失去了領導地位。糟糕的是，那些他們仍具備影響力的海外市場，也并沒有被他們完全掌控，因為他們認為外國人不會對他們的產品感興趣。更糟糕的是，由于教育體系的原因，他們很難培養(yǎng)出一代又一代的創(chuàng)新人才。日本沒有一家初創(chuàng)企業(yè)在全球范圍內具備影響力。

日本 戰(zhàn)略

很贊 ( 3 )

收藏

“酷日本”不酷了，為什么舉日本全國之力推動“酷日本”戰(zhàn)略失敗了

“酷日本”不酷了，為什么舉日本全國之力推動“酷日本”戰(zhàn)略失敗了