品牌如何榨干你的錢包（以及你為何從未注意到這一點）
How Brands Are Draining Your Wallet (And Why You Never Notice It)
譯文簡介
始終使用“兩周規(guī)則”。如果你想買一些大件或重要的東西，至少等上兩周到一個月。很可能你會忘記它，但如果你仍然覺得沒有它就無法生存，那就做出購買決定。這就像魔法一樣有效。
正文翻譯
始終使用“兩周規(guī)則”。如果你想買一些大件或重要的東西，至少等上兩周到一個月。很可能你會忘記它，但如果你仍然覺得沒有它就無法生存，那就做出購買決定。這就像魔法一樣有效。
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品牌如何榨干你的錢包（以及你為何從未注意到這一點）
@piratesrnothing
Always use the 2 weeks rule. If you want to buy something big or important just wait for at least 2 weeks to a month. Most probably you'll forget about it but if you still feel like you can't survive without it then take the purchase decision. Works like magic.
始終使用“兩周規(guī)則”。如果你想買一些大件或重要的東西，至少等上兩周到一個月。很可能你會忘記它，但如果你仍然覺得沒有它就無法生存，那就做出購買決定。這就像魔法一樣有效。
One sentence from an elderly uncle to his wife, which my wife and I overheard at DMart, completely changed our approach to shopping. He said in Malayalam, 'Vila kuravannenu karuthi Nammalku Avisyam ullathavanem ennilla. Nammuku avisyam ullath Vila nokki vanguka,' which means, 'Just because something is on sale doesn’t mean we need it. Buy what we truly need at the best price available.' Those words were eye-opening. Now, every time we shop, this advice echoes in our minds, helping us stay focused on buying only what we came for.
一位年長的叔叔對他妻子說的一句話徹底改變了我們的購物方式。我和妻子在DMart無意中聽到了這句話。他用馬拉雅拉姆語說：“Vila kuravannenu karuthi Nammalku Avisyam ullathavanem ennilla. Nammuku avisyam ullath Vila nokki vanguka。”意思是，“僅僅因為某樣東西在打折并不意味著我們需要它，我們應該以最優(yōu)惠的價格購買我們真正需要的東西?！边@些話讓我們大開眼界?，F在，每次購物時，這句建議都會在我們腦海中回響，幫助我們專注于購買我們真正需要的東西。
this reminds me a dialogue from fight club movie “We buy things we don’t need---with money we don’t have--to impress people we don’t like.”
Edit : Yep i broke first two rules but actually the rule of the fight club was to break this rule and it is evident that throughout the movie many people joined the club and random clubs open at the end of movie.
這讓我想起了電影《搏擊俱樂部》中的一句臺詞：“我們用我們沒有的錢，買我們不需要的東西，來取悅我們不喜歡的人?！?br /> 編輯：是的，我打破了前兩條規(guī)則，但實際上《搏擊俱樂部》的規(guī)則就是打破這些規(guī)則，很明顯，在電影中許多人加入了俱樂部，電影結束時隨機俱樂部也出現了。
Now I understand why my parents didn't allowed me to buy other things in a mall what I desire. We just buy the important things. We go for simple, branded and long lasting outfits not for short term fashionable clothes. New generation is born in the world of glamour. All I need to do is to have self control and everything will be fine. That's what I got from this video .
現在我明白為什么我的父母不允許我在商場買我想要的其他東西了。我們只買重要的東西，我們會選擇簡單、品牌和耐用的服裝，而不是短期的時尚服裝。新一代出生在浮華的世界中，我所需要做的就是自我控制，一切都會好起來。這就是我從這個視頻中學到的。
The most important trick is the discount trap during festivals and other occassions . They show some fake mrp and just reduce it to show that they are giving huge discount but in reality they are not.
shoutout to your amazing work , hope to see more such quality contents in the future .
最重要的技巧是節(jié)日和其他場合的折扣陷阱，他們會展示一些虛假的最高零售價，然后降低價格以顯示他們提供了巨大的折扣，但實際上并沒有。
向你的出色工作致敬，希望未來能看到更多這樣的高質量內容。
One of the important things I started doing for the last 10 years is.. paying through physical cash as much as possible. Even Rs.100 seems like a lot when that Note is in my hand and I'm going to pay. But the same amount in GPay or credit/debit card means nothing because it looks like any number on our digital screens and doesn't have a physical existence.
過去十年我開始做的一件重要的事情是盡可能用現金支付。即使100盧比在我手中準備支付時也感覺很多，但同樣的金額在GPay或信用卡/借記卡上看起來就像數字屏幕上的任何數字，沒有實體存在感。
Something that frustrates me most days is how I end up spending at least 5-10 minutes thinking about what else to buy or pestering my family members if they need anything, just to meet the minimum cart value and get the delivery fee waived on quick commerce apps. On top of that, the convenience fee sneakily become a standard across all these apps.
Dropped all that and just started going for a run in the mornings, picking up a packet of milk on my way back home. Drastically reduced the number of times I order.
最讓我沮喪的是我每天都會花至少5-10分鐘思考還要買什么，或者糾纏家人是否需要什么，只是為了達到最低購物金額并免除快速商務應用上的配送費。除此之外，便利費悄悄成為所有這些應用的標準。
我放棄了這一切，開始每天早上跑步，回家路上順便買一包牛奶，這大大減少了我的訂購次數。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處
When i was a kid, my father never denied anything I asked for. He never gave those things either. He always used to say "you will get it tomorrow".My father is a educated man, Masters in Economics.i don't know whether it was a trick he invented or seen someone. But that solved the purpose. As a child I had very limited entertainment source, yet i was Happy! Delaying the temptation is the key!I apply the same tactics with my daughter. I buy whatever she needs and i think she will love but delay whatever she nag for.. She too forgets and is Happy :)
當我還是個孩子時，我父親從未拒絕我要求的任何東西，他也從未給我那些東西。他總是說“你明天會得到它”。我父親是個受過教育的人，擁有經濟學碩士學位。我不知道這是他發(fā)明的技巧還是從別人那里學來的，但這達到了目的。作為一個孩子，我的娛樂來源非常有限，但我很快樂！延遲誘惑是關鍵！我對女兒也采用了同樣的策略，我會買她需要的東西和我認為她會喜歡的東西，但延遲購買她嘮叨的東西……后來她也忘記了，并且很快樂。
While I didn't know this about malls, I did know about the excessive marketing pushes being made and how psychological tricks can manipulate people into consumerist mindsets, leading you to buy stuff. I realize that buying an item does not give me joy, but the things I do, the products I make, the experiences I share. I don't need something special to keep me happy, but it isn't like quality of products doesn't ruin who I am now.
雖然我不了解商場的情況，但我知道過度的營銷推動以及心理技巧如何操縱人們進入消費主義心態(tài)，導致你購買東西。我意識到購買物品并不能給我?guī)砜鞓?，而是我所做的事情、我制作的產品、我分享的經歷會讓我快樂。我不需要特別的東西來讓我快樂，但這并不意味著產品的質量不會影響我現在的生活。
You know what, I was just having a conversation just a day before this was uploaded. About how these brands keep us poor inspite of earning a lac a month..we have been bombarded with ads, left,right and centre. The more the salary, the more your expenses...its a vicious cycle and extremely difficult to get out of this and SAVE money....As soon as I saw yhis video, I shared it to my colleague whom I had this conversation, and she replied that I have seen this video and then gave the gyan... thanks for getting this video out and Kudos to your wonderful team ????????????... keep up the good work and keep them rolling ??
你知道嗎，就在這個視頻上傳的前一天，我剛剛進行了一次對話。關于這些品牌如何讓我們即使月收入十萬也依然貧窮……我們被廣告轟炸，無處不在。工資越高，開銷越大……這是一個惡性循環(huán)，很難擺脫并節(jié)省錢……我一看到這個視頻，就把它分享給了和我進行對話的同事，她回答說她已經看過這個視頻，然后給了我一些建議……感謝你們發(fā)布這個視頻，并向你們出色的團隊致敬……請繼續(xù)努力并保持下去。
I just love the well designed and minimallistic graphics of the video, the animations used and the way the content is delivered. I know there is a lot of psycology involved in the design of the graphics, what would grap the most attention from potential viewers as well as current vieweres. What a great peice of content. People at aevy TV also use thoughtfully designed thumbnails and cinamatography for the video. This is the kind of marketing I don't mind if it hacks my brain. If you are grabing my attention and giving me knowledgeble content I would take that all day everyday over someone who's just waisting my time by showing me non-sence that I don't need to watch but their marketing is trying so hard to make me think I need to (which is most of the channels on all the social media be it youtube or instagram or what ever). I love the work aevy tv does. Keep it up guys.
我非常喜歡視頻中設計精美且極簡的圖形、使用的動畫以及內容的呈現方式，我知道圖形設計中涉及了很多心理學以吸引潛在觀眾和現有觀眾的注意力。多么棒的內容啊。Aevy TV的人們還為視頻精心設計了縮略圖和攝影，這種營銷方式即使“黑”了我的大腦，我也不介意。如果你能吸引我的注意力并給我提供有知識性的內容，我會每天都選擇你，而不是那些只是浪費我時間、向我展示我不需要看而他們的營銷卻拼命讓我覺得我需要看（這是大多數社交媒體頻道的情況，無論是YouTube還是Instagram或其他平臺）的無意義內容。我喜歡Aevy TV的工作。請繼續(xù)努力，伙計們。
Great video! I agree with you about personal safety concerns, especially when traveling, getting robbed on vacation is painful enough, but getting robbed with an authentic bag is even worse. To me, it makes sense to travel with a fake yt kislux yt bag and not carry any valuables that you would miss. Also, if your bag gets damaged by dust, stains, accidents, whatever it is, it doesn't matter even if it's fake.
很棒的視頻！我同意你關于個人安全的擔憂，尤其是在旅行時。度假時被搶劫已經夠痛苦了，但如果被搶的是一個真品包就更糟了。對我來說，帶著一個假包旅行并且不攜帶任何你會想念的貴重物品是有意義的。此外，如果你的包被灰塵、污漬、事故等損壞，即使是假的也無所謂。
So, not many people don't take hindi as an optional subject after 10th, but I took it, and in class 12th there is a chapter called 'Bazaar Darshan' by Jenendra Kumar, he talks really openly about market and its bling, but also about consumer habits, that may not be related to marketing but as a teenager whenever I am buying something I put myself among the types of consumers he talks about, it has often saved some money ??
很多人在10年級后不會選擇印地語作為選修課，但我選了，12年級時有一章叫“Bazaar Darshan”，作者是Jenendra Kumar，他非常開放地談論市場及其浮華，但也談論消費者習慣，這可能與營銷無關，但作為一個青少年，每當我買東西時，我都會把自己放在他談論的消費者類型中，這經常能幫我省下一些錢。
Knew about neuro marketing for the first time, but probably drowned in it since a long time.
Thanks for sharing and making such insightful videos
我第一次聽說神經營銷，但可能已經深陷其中很久了。
感謝分享并制作如此有洞察力的視頻。
Very interesting, you showed all those examples creating an impression about being able to understand the subtle things we come across everyday but never notice it, being able to understand how big corporations have been using our attention & tricking our brains to consume more and then sqeezed in your own advertisement
Great job, this was very well done
非常有趣，你展示了所有這些例子，給人一種能夠理解我們每天遇到但從未注意到的微妙事物的印象，能夠理解大公司如何利用我們的注意力并欺騙我們的大腦消費更多，然后巧妙地插入了你自己的廣告。
干得好，這做得非常出色。
I don't know how.....but before getting into this marketing era I came to know about most of things explained in video (not sure of names) and I restricted my spendings from the day of my earnings started 3 years back.....its less than 5% that I fall for the startegies....hope it will continue.....By the way excellent job done.
我不知道怎么……但在進入這個營銷時代之前，我已經了解了視頻中解釋的大部分內容（不確定名稱），并且從三年前我開始賺錢的那天起，我就限制了開支……我只有不到5%的時間會落入這些策略的陷阱……我希望這能繼續(xù)下去……順便說一句，干得漂亮。
The key lies in the understanding of the difference between BUYING and AFFORDING.
Anything you can buy doens't mean it's in your affordability!!
Desires are endless.. but as long as they are in your affordability they don't much harm you..or do they!? .. well from here things got a bit tricky.. Any desire which pushes your ability to make it affordable at the cost of your metal peace... HMM Now you got my point!
Well tackling this with your Decipline is not the right approach but the Wisdom can. ??
關鍵在于理解“購買”和“負擔得起”之間的區(qū)別。
你能買的東西并不意味著它在你的負擔能力范圍內！
欲望是無窮無盡的……但只要它們在你能負擔的范圍內，它們就不會對你造成太大的傷害……或者會嗎？……從這里開始事情變得有點棘手……任何以犧牲你的內心平靜為代價來推動你負擔能力的欲望……嗯，現在你明白我的意思了！
用紀律來解決這個問題并不是正確的方法，但智慧可以。
原創(chuàng)翻譯：龍騰網 http://top-shui.cn 轉載請注明出處
I started improving my typing speed and mouse clicking accuracy, and have improved quite a lot now after 6-7 months of practice.
Guess what, all my Instagram, facebook, youtube and lixedIn ads show up with fancy keyboard and mouse tech.
Noticed that it was also around the time where I started hating my existing keyboard and mice, cause of wear and tear.
我開始提高打字速度和鼠標點擊準確性，經過6-7個月的練習，現在已經有了很大的進步。
猜猜看，我的Instagram、Facebook、YouTube和lixedIn廣告都開始顯示花哨的鍵盤和鼠標技術。
我注意到這也是我開始討厭我現有的鍵盤和鼠標的時候，因為它們已經磨損了。
We were somewhat lucky in the respect this was minimal when I was growing up in the 90s and the early 2000s. Kids today are so screwed, 11 year olds doing a GRWM (Get ready with me) routines with beauty products, messing up their skin and creating a permanent customer for these beauty products. Kids are being ostracized for Nike shoes and Stanley cups (depends on the color of your skin and geographic location believe it or not). This is a global phenomenon as well, not limited to India. Kids born after 95-96 are most susceptible to this marketing onslaught.
在我們成長的上世紀90年代和2000年代初，這方面的影響很小，我們還算幸運?，F在的孩子們真是太慘了，11歲的孩子用美容產品做“和我一起準備”的日常，搞壞他們的皮膚并成為這些美容產品的永久客戶。孩子們因為耐克鞋和Stanley杯而被排斥（信不信由你，這取決于你的膚色和地理位置）。這也是一個全球現象，不僅限于印度。1995-96年后出生的孩子最容易受到這種營銷沖擊的影響。
"Such an eye-opening topic! It’s crazy how much of our decision-making is influenced without us even realizing it. From the way products are placed in stores to how prices are psychologically designed to make us spend more, it’s all part of a bigger strategy. Neuromarketing and consumer psychology play a huge role in shaping our buying habits, and most of us don’t even question it. The more we understand these tactics, the better we can resist unnecessary spending and make smarter financial choices. Thanks for shedding light on this! Looking forward to more insights like this.
“如此令人大開眼界的話題！我們的決策有多少是在我們甚至沒有意識到的情況下被影響的，這真是太瘋狂了。從產品在商店中的擺放方式到價格的心理設計，讓我們花更多的錢，這都是更大戰(zhàn)略的一部分。神經營銷和消費者心理學在塑造我們的購買習慣中起著巨大的作用，而我們大多數人甚至沒有質疑過它。我們越了解這些策略，就越能抵制不必要的開支，做出更明智的財務選擇。感謝你揭示這一點！期待更多這樣的見解。”
Believe me, none of these marketing tricks work on me. Though I do get the urge to pick up extra items sometimes, I resist. I make a list of what to buy, set a budget, and then enter the store. I open my list and start shopping accordingly.
I never buy branded products because I always feel they are overpriced. Their quality is undoubtedly good, but they still don't justify their high prices.
One thing I've also noticed is that when paying with physical cash, it feels like you're spending a large amount, and it feels harder to part with the money. But when paying online, it doesn’t hurt as much. That’s why I always prefer to pay in cash.
In the end, I have to say, these marketing strategies and the people behind them are very smart. They know how to read our minds and manipulate us.
相信我，這些營銷技巧對我都不起作用。雖然我有時會有沖動去拿額外的物品，但我抵制住了。我會列出要買的東西，設定預算，然后進入商店。我打開清單，按清單購物。
我從不買品牌產品，因為我總覺得它們價格過高。它們的質量無疑很好，但仍然無法證明其高價的合理性。
我還注意到的一件事是用現金支付時，你會感覺你在花一大筆錢，而且更難與錢分開。但在線支付時，感覺沒那么痛。這就是為什么我總是更喜歡用現金支付的原因。
最后，我不得不說這些營銷策略和背后的人非常聰明，他們知道如何讀懂我們的心思并操縱我們。
following this channel from 2 years ago
even at that time this channel was making content of another lvl and even now they are just keep upgrading
{ i remember people used to comment at that time "why this channel doesn't have 1MILLION subs but now i can say why this channel doesn.t have 10MILLION subs in next 2 years you will reach 10M for sure}
我從兩年前就開始關注這個頻道了。
即使在那個時候，這個頻道的內容就已經是另一個層次了，而現在他們還在不斷升級。
我記得當時人們會評論“為什么這個頻道還沒有100萬訂閱者”，但現在我可以說“為什么這個頻道還沒有1000萬訂閱者”，在接下來的兩年里，你們的訂閱者肯定會達到1000萬。
Your videos are truly enlightening!
The way you dissect the intricate psychological strategies and marketing ploys employed by brands to shape consumer perception is both incisive and thought-provoking.
In an era where advertising relentlessly manipulates our choices, your content serves as a beacon of clarity, empowering viewers to see beyond the fa?ade and make more discerning decisions.
Your meticulous research, articulate delivery, and engaging presentation transform intricate concepts into easily digestible insights. If the video had been slightly longer, it would have further enriched the depth of understanding, as your analysis is always immensely valuable.
Keep up the phenomenal work—your content is instrumental in fostering a more informed and perceptive audience!
你們的視頻真的很有啟發(fā)性！
你們剖析品牌用來塑造消費者認知的復雜心理策略和營銷手段的方式既深刻又發(fā)人深省。
在這個廣告不斷操縱我們選擇的時代，你們的內容如同一盞明燈，幫助觀眾看穿表象，做出更明智的決定。
你們細致的研究、清晰的表達和引人入勝的呈現方式將復雜的概念轉化為易于消化的見解。如果視頻再長一點，會進一步加深理解，因為你們的分析總是非常有價值。
請繼續(xù)出色的工作——你們的內容在培養(yǎng)更明智、更有洞察力的觀眾方面起到了重要的作用！
Marketing products using friendly ads and manipulating emotions is an old trick. I remember my parents reiterating years old parachute or nestle ads, and now these products are a part of our psyche. We don't think them as brands.. we see them as some essential old Kirana store in our locality.
用友好的廣告和操縱情感來營銷產品是一個老把戲。我記得我父母反復提到多年前的Parachute或Nestle廣告，現在這些產品已經成為我們心理的一部分。我們不把它們看作品牌，而是看作我們社區(qū)里一些必不可少的老雜貨店。
Whenever I go in a mall or any shopping center I just walk fast so that I reach to product that I want and ignore other products. Even when I go shopping with family even if they buy something I don't buy anything for me even if there are lot of discount, only buy when I actually need it.
每當我走進商場或購物中心時，我都會快速走到我想要的產品那里，忽略其他產品。即使我和家人一起購物，即使他們買了東西，我也不會為自己買任何東西，即使有很多折扣，只有在我真正需要的時候才會買。
After watching the entire video, I'm grateful for being so aware of these things. I only purchase what I truly need. For example, I bought my phone for the features that suit me, not just because it's trendy or popular. By the way, I'm happily using my 5-year-old phone!
看完整個視頻后，我很感激自己對這些事情如此了解。我只買我真正需要的東西，例如，我買手機是因為它的功能適合我，而不僅僅是因為它時髦或受歡迎。順便說一句，我還在愉快地使用我5年前的手機！
Btw this video was also planned by the YouTube’s algorithm. You might not have searched for it but it still appeared in your screen and after seeing the beautiful face and a catchy title you were persuaded to click on it. In any case, this video is really an eye opener. Kudos to the creators. Real influencers tbh.
順便說一句，這個視頻也是由YouTube算法策劃的。你可能沒有搜索過它，但它仍然出現在你的屏幕上，看到漂亮的臉蛋和吸引人的標題后，你被說服點擊了它。無論如何，這個視頻真的讓人大開眼界。向創(chuàng)作者致敬，你們是真正的意見領袖。
Why would someone buy a very basic ingredient like milk from a mall? You can always go to a nearby grocery store which is located right in your gully/colony.
You only buy expensive stuff from the mall, that's how my parents have taught me about shopping for basic necessities and luxurious items.
為什么會有人從商場買像牛奶這樣非?；A的食材？你總是可以去附近的雜貨店購買，它就位于你的小巷/社區(qū)里。
你應該只從商場購買昂貴的東西，這是我父母教我的關于購買基本生活必需品和奢侈品的購物方式。